Posted on: June 10, 2016
(Posted with Permission of Kamloops This Week)
By: Adam Williams
Canadian university athletics may be sporting a new look when action begins in the 2016-2017 season.
An extensive rebrand, including logo and name changes, was among the developments to come out of Canadian Interuniversity Sport’s (CIS) annual general meeting and conference in Toronto this week, according to Thompson Rivers University athletic director Ken Olynyk.
The CIS is the national governing body for university sport in Canada and oversees the Canada West Universities Athletic Association (CWUAA) — of which the Thompson Rivers WolfPack is a member — the Ontario University Athletics (OUA), Réseau du sport étudiant du Québec (RSEQ) and Atlantic University Sport (AUS).
“I don’t believe it will stay called the CIS, but I’m not sure what it will called,” Olynyk told KTW from Toronto.
“Probably the biggest part of the rebrand is to bring the four associations — the Atlantic, the Quebec, Ontario and Canada West — all pulling in the same direction so that we start to look at the CIS as who we are, rather than four regional associations.”
A handful of other items were discussed over the four days of meetings and presentations, Olynyk said. The national body is also looking at how to grow corporate sponsorship, how to ensure schools are compliant with recruitment and eligibility requirements and how to increase the relevance of university sport in Canada.
“If I was to try and sum it up, I would say that one of the big messages that we received over the entire time is that we want CIS and we want Canadian university sport to have relevance and to make that relevant we have to work together to make that happen,” he said.
The governance of the national body will also be operate differently moving forward, with the CEO and board of directors managing the association at the recommendation of its various committees, rather than its member schools debating and voting on changes.
Overall, Olynyk said it was a productive week and TRU should be able to benefit from changes both in the short and long term.
“I’m really excited about it,” he said. “I really like the direction [of the CIS]. I really like where we’re going.”
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